ok i was able to take comparison pictures of the "new" vs "old" throw. the famigilia (brown) is the "old" and the colore (blue/orange) is the "new". As you can see, there is a definite difference in the sewing and i tried to show the picture of them rolled up (i re-rolled both, so the rolling skills are the same for both throws

) so you can see that the colore is not as thick as the famiglia. I have all 3 colors from the old batch and they are all like the famiglia. i guess the "Stitching" aspect shouldn't be called a decline in quality but more of a preference but i think it's a decline because the new stitching is more of a simpler stitch then the previous one. the difference in thickness is definitely a way of cutting corners though for faster production.
Also i have worked in textiles for almost 10 years and it is possible (and i'm almost certain) that the new throws were a second production run. most likely, they either cut corners to produce faster or they picked up another factory to produce more and the quality isn't the same as the original factory. i have seen where a simple white towel with the same specification come out vastly different when they are produced in 2 different factories. even before the "new" batch of throws shipped out, i told several of my friends that they should be prepared for a difference in quality of the throws.
i'm just happy that everyone was able to get a throw "new" or "old" and if you like yours then that's all that matters!
"new" throw: notice straight stitching
"old" throw: notice the stitching makes it more "textured"
both rolled up and you can see how the famiglia is thicker then colore