My SA told me last week...it is a new rule about not taking photos. The SAs used to be able to take photos of a bag for an interested client. Now they can't do that either. I know that the intent of all the new rules is to limit the ability of resellers to obtain bags but it is limiting the real customers ability as well.
I do not appreciate the new emphasis on "no photos" because, as you point out, it does indeed hamper my ability to shop, as an existing client. Until recently, I have actually had SAs voluntarily use my cell to take a photo for me. In Rome a SA--unknown to me--assisted me by tying a scarf in a new-to-me way, and then took a photo of me wearing it that way so I would be able to refer back to it.
Elsewhere, SAs are being encouraged to use iPhones to send merchandise photos to clients to facilitate not only customer service but to generate sales. My Neiman-Marcus SA in Fine Apparel/Couture sends me cell phone images all the time: This is so you! Shall I put it aside? In fact, NM now issues all SAs in my store company iPhones to encourage this. And my Nordstrom has issued SAs iPhones that work with their own printers, and they are eliminating cashier stations like crazy, which makes room for more merchandise.
I do understand the attempt to block unauthorized use of photos, but really? When a client is known to you and is taking a few cell snaps for personal use, I think they should use some common sense.