Wow. Well, I am sorry you got the letter. Reading thru these posts have just further solidified in my mind why I pretty much "left" this brand and my loyalty to it, a while ago.
Rude and uneducated SA's, mystery policies, and discrepancies in the information they communicate to the public. It just goes on and on and on with them. No thank you.
Ironically they have this reseller problem because they have the outlets to begin with. You don't see this happening with LV. Why, because they (unlike Coach) don't chose to overproduce their lines and then need to pony the remaining stock out at outlets for half price, devaluing the brand. And because eBay power sellers can't stroll into and LV "outlet", purchase a one month old bag for 75% off and then turn around and sell it at a 100% profit, they don't have this issue, and a lot of other designers don't as well.
Once of my last negative experiences (and there were MANY) that sealed the deal for me was I was at a local outlet with a fellow tPFer friend. One of the SA's strolled over and told us, and only us "the manager wanted me to tell you that you are only allowed to buy one of each style today, if you want any more than that, you will have to come back next week". I laughed because I never buy in multiples, so this comment was particularly amusing to me. Not only was it inappropriate, but it was discriminated specifically to only my friend and I. Nobody else in the entire store was given this information, and believe me, I was listening. Needless to say, I was on the phone with the regional manager the next day reporting the situation. She wasn't happy to learn one of her managers was incorrectly spouting incorrect polices.
It is just not worth the headache for handbags. Sometimes Coach is just like an abusive boyfriend. If he hits you, LEAVE HIM!