I think it is a bit counter productive, if I see teens with certain items, it actually stops me from buying them.
Luxury brands marketed to teenagers
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I think it is a bit counter productive, if I see teens with certain items, it actually stops me from buying them.
That's great actually.
I gave my niece one of my Guccis for her 16th. Had she been obnoxious about it I wouldn't have. I had outgrown it I think anyway (signature canvas weave, web-srtipe Jackie from the '00s). She admired it and I don't think she had any expectations, oh boy was she pleased. When I bought that bag it was around £3**. Now Gucci's bags start at £8** for a WOC or similar.
When we see girls (or boys) at 14, 15, 16 with 1k+ bags it seems crazy because it is crazy and it can put them in danger like having the latest model phone. How can they be relaxed and enjoying life if they're constantly on-gaurd? I agree the marketing normalises the price/lifestyle for teens.
But we like different things. There are still things for me in Gucci but it tends to be the fine or silver jewellery, more minimalist bags/shoes, the odd Flora scarf or just because I like it. Teens tend to buy what other teens tend to buy and I was never like that, never one to follow.
The older I got, the less I like anything that is visibly labeled, the quality should be the label, I absolutely hate the whole over branding, which seems to appeal to teens
"Mom, can I have--"
"No."
Works like a charm.
There's also something to be said for living in and raising your kids in a more grounded area. Do you think farm kids from Iowa are asking their parents for Gucci? At 13, I couldn't have picked the LV logo out of a lineup. I would have never heard of the brand. This is a problem in wealthy suburbs near major cities. Kids ask for what they see as the norm in their social circle. The more access their friends and classmates have to these goods the more they will want them.
"No."
Works like a charm.
There's also something to be said for living in and raising your kids in a more grounded area. Do you think farm kids from Iowa are asking their parents for Gucci? At 13, I couldn't have picked the LV logo out of a lineup. I would have never heard of the brand. This is a problem in wealthy suburbs near major cities. Kids ask for what they see as the norm in their social circle. The more access their friends and classmates have to these goods the more they will want them.
Oh dear...I'm not her mom so I guess its not up to me but... no one in my household will be watching this.
Not necessarily. Kids have instagram and youtube now so it doesn't matter if they live in a farm or in a large metro. When I was 13, I didn't know LV either but that was many many years ago. LOL.
I agree, just say no, but that's a parenting issue and parents do whatever they want to do, I'm fine with that.
This question is really about focused marketing by the lux brands directed to children.
I'm in my late 20's and from my experience, premium and luxury brands have been courting the tween and teen markets for years. Just think of teenage Brooke Shields in racy ads for Calvin Klein, Return to Tiffany, LiLo for Dooney, Coach Poppy, brand placement on Gossip Girl, etc.
It's nothing new, but I do think that the extent to which we as a society have normalized conspicuous consumption among adolescents has increased. It's also probably more visible now due to social media, so our points of reference for keeping up with the Joneses are skewed higher.
It's nothing new, but I do think that the extent to which we as a society have normalized conspicuous consumption among adolescents has increased. It's also probably more visible now due to social media, so our points of reference for keeping up with the Joneses are skewed higher.
If her parents can afford the items then, it’s their business. Not ours. I see no issue here.
I do agree with this. If I see a group I don’t want to be identified with (teenagers, women with no life except to lunch, etc.) flock to certain items, I run the other way.
Logomania is appealing to the vast majority of buyers across age groups right now.
But, I’m with you. I don’t like logos. I’m not a NASCAR driver so I don’t want brands’ logos all over my body.
She's, like, 11. Oh my god.
I don't know how old she is but when she was showing what she's got in her Gucci backpack she said she had feminine products in there, but that she hasn't gotten her period yet (but will soon)!
So 11 is a good guess!I don't know how old she is but when she was showing what she's got in her Gucci backpack she said she had feminine products in there, but that she hasn't gotten her period yet (but will soon)!
I don't know how old she is but when she was showing what she's got in her Gucci backpack she said she had feminine products in there, but that she hasn't gotten her period yet (but will soon)!
I feel a bit sorry for her, one day she will grow up and the parents might not provide anymore, her world might crash