I don't see why in 2017 there is a need for a physical line. People used to camp out for concert tickets and that has been eliminated by ecommerce. Hermès needs to stop being digitally clueless and figure out a cool way to give out bag appointments.
When it was a two or three hour line, maybe that was fine and kind of fun for those who enjoyed the whole chase. But with the low euro the resellers seem to be out in force, apparently people are now there all night, and there's just nothing luxurious about that.
I picture the opening scene of "Breakfast at Tiffanys", only Audrey is standing with her pastry in a line surrounded by camp chairs and spot holders. Uh-uh.
Roland Garros did not have any onsite ticket sales this year. Everything was online and you could either resell or assign your ticket by name (yours or someone else's) up to a certain time before the day of the ticket. To gain entry, you had to have ID to match the assigned name on the ticket. Probably H could do something similar.