I just don't think she fits the criteria of a 'face of Chanel', which is why I thought it was a joke. I would think Chanel would want someone who was alluring, lady-like, definitely sophisticated, and possibly serene. I think of Lily Allen as practically the opposite of that- mouthy, brash, in your face- She gives the impression that nothing is secret and nothing is sacred. It just doesn't seem archetypal Chanel.