Compared to the Kooba, the Faridah is a lot lighter and it fits a lot more stuff. It also has the convenience of the two outer pockets and is very casual. Because of the way it sags, the bag looks good empty or full. I was trying to decide between a Kooba Sienna and the Faridah, but ended up buying a Faridah because they were 40% off last week (at Lane Crawford in Hong Kong). I have the chalk stripe one and I have not regretted the purcahse because I use it everyday. Have you considered the Faridah in other prints such as the denim logo? It might be easier to match.