It's a gorgeous watch. And with what I have now, I'd probably get it.
I have a very subtle IWC and a Two-toned panthere, both great for everyday with the panthere being a little more elevated and dressy (but not particularly decorated or flashy). So it would be something I do not have. And I do diamonds lol.
I do think it is flashy and if I had one it would not be a daily wear watch. I would probably only wear it for special occasions.
I also think because it is a Rolex it is that much more flashier.
Certain brands like Rolex and Cartier are easily recognizable by the general public and can attract unwanted attention or gossip.
Other brands like Piaget, Constantine, AP, PP, surprisingly are not easily recognized by most people. (of course, us on the forum are a different breed

)
If you got a two-toned diamond bezel of another brand, it would still be flashy but probably does not have the ostentatious social presence that a Rolex has in today's day and age.
FYI: I am not saying any other diamond watch will attract less attention or be less likely to be stolen etc., it still will attract attention and have that risk, but it just won't have that kind of
connotation that a Rolex has. I asked my husband what he thought and he said: hands down yes, very flashy, but not because it has gold and diamonds, but because it is a Rolex. It tells people I have money.