Influencers and Hermes
- Thread starter kttREX
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I’m not sure, it looks like Tamara is making lots of money, she completely replaced her stolen bags and added exotics to her collection. I remember when she started..
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I can offer some insight. I have an Instagram account where I post pictures of my dogs. I didn't intend on making anything out of it, but the account did grow organically to ~3,400 followers through a few reels that happened to get a lot of views. I got bored of it, so I don't post anymore, but back when I posted 1-2 times a week, these were the types of things that were made available to me:
- Brand promotion, usually in the form of a post and/or some stories. They paid ~$50-$150 per post. I would say I got an offer to do this every other month. I declined almost all of them because they are a lot of work (you have to take pictures, send captions for approval, post by a deadline etc).
- I also got commissions on affiliate links, usually 10% of sales using my code. This was pure passive income. ~$50 a month.
- I did get paid by Instagram a few times ($50-$100 each time) when they had incentives to post x times in y days. This was very rare, but on YouTube and Tiktok, it's more common.
- A lot of "no strings attached" freebies. I can post about it if I like the product, if not, it's ok.
Of course that's nothing, but that was with an account of 3,400 followers that I put no effort in. Imagine having 300x that number of followers, posting daily, having a managerial company that seeks out brand deals and negotiates contracts on your behalf.
For 1M+ IG influencers, I do believe they are generating $10,000+ per sponsored post. (Rough math, I was offered $100 per post and they have 300x the number of followers. 100 x 300 = $30,000). That's a Birkin right there
Since we're talking about Tamara, I can see 3 sponsored posts on her feed just in the last 7 days
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For 1M+ IG influencers, I do believe they are generating $10,000+ per sponsored post. (Rough math, I was offered $100 per post and they have 333x the number of followers. 100 x 333 = $33,300). That's a Birkin right there
No, she earns much less, she works hard and her partner had to get a job.
Does IG pay per post? That is generous, I thought per view. So does YT.
And freebies are not free, they are taxed here.
No, IG doesn't pay per post. Brands pay for an influencer to post on IG and share the product with their followers.
A typical deal would be: "We would send you x product, please post 1x on your main feed and 2 stories with this link. You would get $x to post, and 10% of every sale made through the link".
For me - it was $100 average (just for the post), but my educated guess is $10,000+ for her level. Shopify quoted similar numbers here.
The ones labeled "AD" on Tamara's account are sponsored posts. There are 3 in the past week (Jimmy Choo, Veronica Beard, Falconeri).
The music in this video is on my play list so I thought my phone kept switching and kept messing with the sound in the car, on the phone. Was even going to restart it. And then I realized it was coming from the TikTok 😂
Just posting to back you up because this is absolutely correct. People think they earn just from views but the real money is the brand deals.
I did some freelance work in social media marketing around 2017-2018. The insta influencer I worked for had 300k followers. She earned $20k per post on instagram.
Later, I took did another freelance gig for an influencer who had 1.1mil followers. She earned $40k per post+ 20% of all affiliate link sales + extra bonuses (in this case, a fully expensed week long holiday to Bali with her boyfriend, a free gopro camera, and an LG smart TV). Am I allowed to post brand names like this?
That was back then, so I cannot imagine how much they make now. They may post dupes or rent bags because they're saving their money for the future, but make no mistake, even micro-influencers with small followings can earn enough for exotics.
Unpopular and slightly off-topic: Yes, influencing is real work, but you cannot tell me that they deserve to earn more than nurses and teachers. It's madness to me.
Edit to add: I went through my documents from that time to refresh my memory. The figures are as I remember them. They each posted an average of 6-12 posts a week (this was part of their deal), so for influencers who have great deals and post regularly, they're absolutely raking it in. I wonder how much they earn now, and how much they get for reels and shorts. In my time, it was just grid posts.
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It makes sense. The advertising Budget of company I work for /a bank/ from this year is focused on social media, no more TV ads and we are making good savings as TV is much more expensive, the targeted clients are on social media, they are not watching TV anymore. I think only some industries, like pharmaceutical are prohibited to advertise on social media. So the trend will continue. The advertising industry is completely changed.
My IG-er has a Paid Partnership or a collaboration mostly. She had a several year contract with a jewellery brand, she was obliged to wear its jewellery in her official IG pics. She got stuff for different events. The contract is over and she doesn't have this stuff any more. Of course, she could buy something for her own possession with a good deal. She is sometimes asked to promote a brand and she is paid for. I don't think she earns $10 000 monthly.
She was at the Olympics in Paris, the hotel paid her stay, she promoted it in her pics.
I wonder how much an influencer could earn on this collaboration?
If she promotes a shoe brand and shoes are gifted, she declares them for taxes as the price is substantial.
And who pays her team? Of course she does.
We both go to the same places, her hotel rate is 2-3 less than mine, as for dining, she is invited and I get a bill. But freebies don't pay her rent, medical insurance and other every day expenditures.
She was at the Olympics in Paris, the hotel paid her stay, she promoted it in her pics.
I wonder how much an influencer could earn on this collaboration?
If she promotes a shoe brand and shoes are gifted, she declares them for taxes as the price is substantial.
And who pays her team? Of course she does.
We both go to the same places, her hotel rate is 2-3 less than mine, as for dining, she is invited and I get a bill. But freebies don't pay her rent, medical insurance and other every day expenditures.
Even if brands are allocating more money to influencers, with luxury spending down I’m guessing brands are paying influencers less than they used to. And maybe that’s why they’re going to sm because it’s a lot cheaper to work with Tamara versus an actress. Apart from Tamara most of the influencers we’ve been talking about are very small time. I am very doubtful they’re taking in the kind of money that lets them shop regularly at H. Being an influencer that gets the kind of partnerships and sponsorships that pay the big bucks requires a lot of time and effort and creativity. You have to have a lot of audience engagement.
