Pick your favorite bag, one you’ve had for months or even years and have carried who knows how many times. Tomorrow you find out it’s fake. Nothing has objectively changed - the bag looks the same, feels the same, has the same quality of materials and construction. But you now know it’s a counterfeit.
Would you still wear it? Would it still be your favorite? If not, what would you do with it?
I’ll start - for my favorite bag it wouldn’t change anything, I’d still love it! But the bag isn’t recognizably brand name - it’s a one off seasonal style from over a decade ago, made by a brand that is known for footwear and not bags, it wasn’t very expensive, and I didn’t pay full retail anyway. I have a couple other bags I’d probably have to get rid of though, because it would make me mad to look at them and know I spent that much money on a fake. Which tells me that lately maybe I’ve been paying more for bags than I think they’re actually worth and I should stop doing that.
Pictured: favorite bag - Sante Fe Clutch by Ugg circa 2010ish.

Would you still wear it? Would it still be your favorite? If not, what would you do with it?
I’ll start - for my favorite bag it wouldn’t change anything, I’d still love it! But the bag isn’t recognizably brand name - it’s a one off seasonal style from over a decade ago, made by a brand that is known for footwear and not bags, it wasn’t very expensive, and I didn’t pay full retail anyway. I have a couple other bags I’d probably have to get rid of though, because it would make me mad to look at them and know I spent that much money on a fake. Which tells me that lately maybe I’ve been paying more for bags than I think they’re actually worth and I should stop doing that.
Pictured: favorite bag - Sante Fe Clutch by Ugg circa 2010ish.
