I do like individual Tiffany pieces, but the thread as a whole is about the brand itself. I think the brand has lost a bit of its luster in part bc of LVMH (which may be a great opportunity for reinvention or not; the uncertainty doesn’t help). In part bc s huge size (NY flagship is my neighborhood store). IMO, it’s the Paul Stuart of high end jewelry. (Paul Stuart is a one of, ny men’s mainstream luxury boutique that was very very large). For Luxury jewelry, I prefer smaller boutiques (Verdura belperron being one of the best from a storefront perspective) Sometimes I wonder what could have been (Suzanne Belperron was offered the job of Tiffany designer before Schlumberger, but she declined). Their design might have been an entirely different design aesthetic. The different designers, Paloma Picasso, schlumberger, peretti, angela cummings, all contribute to my feeling of a department store or a collection of designers without unifying theme.
BTW, I remember their ad boxes in the NYT decades ago, and while some pieces were gorgeous (and I think I recall when PO was do branded with Tiffany too), many were geared to somewhat affordable luxury, a new world concept. so if Tiffany has lost its luster, it’s kind of the course they set for themselves. And, I am not talking only about their silver RTT pieces. JMO of course