How is tiffany viewed these days?

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Ilovetandco

Ilovetandco

Member
Mar 23, 2017
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#1
For me personally, I am a Tiffany and Co person. I have some Cartier and VCA but more often than not, I get a piece from Tiffany.
I really don't keep up with if the company is still "popular" or considered luxury but I happened to come across an article that basically said it is not taken seriously as a luxury brand anymore and that its days in the sun were over.

In your opinion is this true...has tiffany lost its luster?
 
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#2
Ilovetandco said:
For me personally, I am a Tiffany and Co person. I have some Cartier and VCA but more often than not, I get a piece from Tiffany.
I really don't keep up with if the company is still "popular" or considered luxury but I happened to come across an article that basically said it is not taken seriously as a luxury brand anymore and that its days in the sun were over.

In your opinion is this true...has tiffany lost its luster?
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I don't think so... the name recognition is still and always be strong. They sell lots of other things in addition to jewelry... My stationery, note cards and calling cards come from there, they even hand paint the boarders of my Calling Cards. I have the Tiffany & Co twin bell alarm clock, stem ware, flatware, Jewelry, etc. Every gift I purchase for someone comes from Tiffany & Co., everyone loves getting the blue bag with a little blue box.
"J!m"
 
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#5
I definitely think the era of their sterling silver jewelry has come and gone. I remember when I was really young, those "Return to Tiffany" pieces and all of their sterling silver jewelry was insanely popular. Unfortunately, the issue of things being semi-affordable is that they are then a lot easier to obtain and more common. If everyone has it, it's not so luxurious anymore.

I think their fine jewelry (gold/platinum) is of amazing quality though, and I'm really loving their newer Tiffany T and Keys collection. I think generally, it's been hard to compete with Cartier as celebrities do all the marketing for them (Kylie Jenner really blew up the Love bracelet stacks a few years ago).
 
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#6
missisa07 said:
I definitely think the era of their sterling silver jewelry has come and gone. I remember when I was really young, those "Return to Tiffany" pieces and all of their sterling silver jewelry was insanely popular. Unfortunately, the issue of things being semi-affordable is that they are then a lot easier to obtain and more common. If everyone has it, it's not so luxurious anymore.

I think their fine jewelry (gold/platinum) is of amazing quality though, and I'm really loving their newer Tiffany T and Keys collection. I think generally, it's been hard to compete with Cartier as celebrities do all the marketing for them (Kylie Jenner really blew up the Love bracelet stacks a few years ago).
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I agree here. Cartier et al. doesn't do silver; so I think it sets up Tiffany for a disadvantage at least from the "luxurious" perspective. Plus, all the influx of fakes when the RTT silver bracelets and chokers were popular. I agree also that I still love their gold. I have so many RTT items in gold, but it seems like I "outgrew" them, the cutesy hearts and the logo jewelry doesn't seem like me anymore. I still keep them just because but I like some of the other collections a lot more now.
 
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#8
I don’t know if Tiffany is really viewed differently these days. If you are comparing to 10-15 years ago people were making similar comparisons as they are in this thread. If you are comparing Tiffany to how it was viewed in the 1990s/1980s it was still considered an “entry level” luxury brand partially due to its silver line and partially due to its lower prices in general compared to names like Cartier or Van Cleef.

As to why it has not had a growing popularity in recent years I feel that it is more that they didn’t do enough to “stand out”. Peretti has been around since the 1970s - nothing new and often copied ( talking about DBTY in particular). Picasso since the 1980s- also nothing new. The T Collection was a more affordable response to the popularity of the Love Collection but it didn’t have the history/ enough celebrity endorsers to make it take over that audience. I feel like it they did an entire collection made with recycled gold/silver it might spark millennials to reconsider them. It would make them more environmentally conscious then the other brands which seems to be popular among younger generations.
 
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#11
AntiqueShopper said:
That’s an interesting perspective. Is it the size of the chain? Cartier and Van Cleef are also chains- but they are smaller.
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honestly I just think they are very commericalized now. And (I'm probably in the minority here) I think in some ways overrated. If you like their designs, fine. But to pay more for their diamonds just because they come from Tiffany doesn't make sense to me. You can get a beautiful certified and appraised diamond from other sources for less.
 
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#12
sdkitty said:
honestly I just think they are very commericalized now. And (I'm probably in the minority here) I think in some ways overrated. If you like their designs, fine. But to pay more for their diamonds just because they come from Tiffany doesn't make sense to me. You can get a beautiful certified and appraised diamond from other sources for less.
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I completely understand how you feel- many companies or designs feel commercial to me. For me spending $5000 on a Chanel bag (which is something I see often in my area/town) makes no sense to me. I would be lying though if I were to say that I preferred to buy diamonds from other companies over Tiffany- just my preference. To each their own. I prefer to buy preloved when I can however.
 
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#15
I don't think less of TCo. In fact I think its really nice. I think Cartier and VCA have a different style.
I have a few Cartier pieces, but some of their styles don't really suit me.
VCA I like the really expensive pieces and I haven't had the courage to spend that amount (yet haha).
They all suit different needs in the market. TCo is luxury to me.
 
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