My SA is cringing at all of this but says that H is going to have to focus more on margins to compete with other houses out there (& says H desperately needs new innovation, cohesion and edge) so bringing in makeup will attract the smaller ticket buyers & casual walk-ins. He joked that the lipsticks are the first of a wave of attempts for H to get past its Kardashian phase. Should be interesting nonetheless, and luxury is struggling right now across the board so this might make sense for them. I like Pierre Hardy and have some amazing boots & shoes from several seasons, but just for me I am not a fan of this packaging. Looks like the seven magic mountains outside of Vegas. If the colors are legit and bold, I am all over it though!
I'm not sure that Hermes is struggling atm but they are having to keep tempt younger customers at the entry level end and hope that leads to brand loyalty and bigger things.
Luxury is only 'struggling' because this specialised market is saturated and soon they'll be no huge untapped 'developing world' countries that can give the growth figures the large companies have banked on for the last 30 years. There will have to be shrinkage in this sector.
I love the look of these lipsticks. I'd very pleased to take this out on the train and renew my lippy. Pierre Hardy is a great designer, I love my large Gallop ring he designed, the right person for the job. It feeds into H's more playful side and the market they are aiming at. They fit well with their Leather Treasures too. All my LTs are brown(s) so I'm hoping (OK dying) for that yellow/brown case. I'm sure they'll be crazy priced limited editions to come in terms of cases as well as lipsticks.
If others wanted a more uber-luxe, Ritzy appearance as well as experience, there are plenty out there all refillable: Charlotte Tilbury; Bond No9; Guerlain's Rouge G,; Le Rouge Bouche (you can have a bespoke case made and one of their leather cases is called 'Barenia'). Plenty of others too.