I saw this one! And I was in the movie theater last week for the new Wes Anderson film and an H commercial also played right after the trailers, which surprised me.
Hermes Now Advertising on Television
- Thread starter luckylove
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To an outsider, yes, but once one gets to know H, H is does not take itself too seriously.Excuse the intrusion, but as someone who is just an outsider looking in, that ad is not at all what I think of as the Hermès brand. Despite all the drama to get a bag, I think of Hermès as detached cool. Not for everyone. That ad is accentuating the drama and the chase. Kinda the opposite of cool.
Also, with so many people starting their journey to desperately score an H bag to the dismay of long term buyers, what better way to quell the hype than make themselves cheugy?
It’s not what I would have expected. I find it kind of unpleasant to watch.
I think that this may be the reasoning behind this. Notice how for a commercial television advertisement H specifically didn't advertise a Birkin or Kelly but a lesser known bag. It could be trying to capture more market share by appealing to the masses here who may enter the H world thinking they scored a coveted bag it they purchase this one which may then lead them to branch out into other H products.
All I could think of was the wicked witch of the west, flying monkeys and ruby slippers!
I record most of my shows and tend to skip the commercials. This ad is just another reason why I love the fast forward button so much!
It’s like a parody lol a skit from SNL if you will.
but you do you, Hermès!
Haha I kinda love it! Its satire! I feel like they did it just because it is like a movie trailer, so it would be fitting for it to air on TV
Gives me Game of Thrones vibes, which I love! Just as much as the bag itself!
I have been wanting to see the bag IRL since we first saw early glimpses of it on TPF.. The ad definitely reminded me to seek it out when I get the chance. The OTT tongue in cheek quality is like a little wink and nod to the audience. I do wonder if they will continue to produce tv ads... time will tell!
I feel like it was intended to be tongue-in-cheek, but doesn't quite achieve that (especially if you know little to nothing of the brand). It wasn't over the top enough to be obviously playful, but over the top enough to be a little bit cringe-inducing. Perhaps I'm not understanding their intentions, but I think the execution could have been a bit better to make it clear that it's not serious.
I couldn't get through it.
This ad feels like Hermes is tongue in cheek making fun of all of us chasing quota bags - if you were to insert a B/K instead of the DC, all of the lines would make total sense: "Find me the bag!" " An epic journey," "Once I find it I will never let it go..."
Watch it again but imagine a K/B25 in a neutral color, and you'll feel your heartrate go up
Watch it again but imagine a K/B25 in a neutral color, and you'll feel your heartrate go up
Oh my gosh. I just watched the video with this in mind. It’s so true. I couldn’t stop laughing!This ad feels like Hermes is tongue in cheek making fun of all of us chasing quota bags - if you were to insert a B/K instead of the DC, all of the lines would make total sense: "Find me the bag!" " An epic journey," "Once I find it I will never let it go..."
Watch it again but imagine a K/B25 in a neutral color, and you'll feel your heartrate go up
Now imagine a very rare bag, like Himalayan Diamond, Faubourg day or night…
Also, I remember reading funny posts from “Overheard Hermes” thread where some customers were so aggressive with trying to get a quota bag. Apply this to the movie and it’s quite fitting. “I must defend the bag” 