that said, i tried on that bulova last week and i luuuuurve it. it's so pretty. so i guess it depends on if you want an conservative investment piece (tag) or something fun and fashionable that will last awhile but not a lifetime (bulova)....
if it were ME: if you don't have a conservative watch already, get the tag. if you DO, get the bulova.
(btw, that's an AWESOME price for the bulova...the lowest i've seen it priced is $379)