Has anyone seen Tiffany's new metal: Rubedo?

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The necklace is $495. I really, really, REALLY liked it.

The cynic in me says that Tiffany made this alloy because gold was getting too expensive and their profit margins were declining, so they they created this cheaper alloy to mimic rose gold.
 
Ooh I like these! Looks slightly more rosy than the current rose gold they do, and is a warmer more coppery colour. I love it, I was just saying the other day how Tiffany's rose gold isn't coppery enough so it's difficult to match to other rose gold pieces.
 
Hi I was in Tiffany's today, I had to pick up a repair. On my way out the SA directed me to the Rubedo case. He told me the Rubedo gold was cheaper than the rose gold. I was in a hurry, so I didn't have time for pics or prices, but the jewelry was beautiful!

I'm not a rose gold fan, so I wouldn't get this line, the gold was somewhat more of a copper tone then other rose gold pieces I have seen. I'm not really up on my Tiffany's jewelry, but some of the pieces looked like they were from the 1837 line, I saw a bangle bracelet, ring and link type bracelet. Very pretty!
So if you get a chance to check the jewelry out, you won't be disappointed!
 
Page 444, March 2012 Instyle:

For Tiffany, marking 175 years in the biz called for more than just birthday cake. So jewelers there created Rubedo, a new metal that's an exclusive combo of gold, silver and copper. The special blend is now a permanent addition to the brand's popular 1837 line; however, pieces engraved with the founder's signature will be available only in 2012 as part of a limited edition collection.

Large metal 1837 cuff, signed -- $8,500.
 
The pieces are very pretty, but I'm curious what the metal composition is. To me, it sounds an awful lot like 10k gold.. but since Tiffany's only sells 18k, they didn't want to market it as such.

Ok, that's my cynical comment for the day! But seriously, the designs are great (found a pic of a collar necklace made of many interlocking circles, and it was beautiful!) and I'm looking forward to seeing what else they come out with.
 
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