Interesting reading, many thanks. 8% is huge.
I wonder whether it has to do with the younger generations too. My impression is that at the younguest segment things are possibly hanging on the Asian market (well, at all leves but...)? When recently in Bangkok I was surprised to see so many young girls holding handbags. And it made me realize that in Europe that is no longer so much the case. And I say it as the mother of a teenage girl who asked for a Falabella for Christmas. But was she mostly wears is a nylon Eastpack Fanny bag. Over here you see so many University students with Kanken and other backpacks when it used to be NF and its lookalikes. My daughter is more interested in fashion than most, and hence in my bags. But I wonder, because she like her friends are very aware of sustainability issues and the like and I can see they may have a problem with leather moving forward. Also, there is fashion fatigue, and handbag fatigue, and consumerism fatigue, all the minimalist movement, focus on experiences etc... I wonder as this generation becomes part of the buying market, this has started to have an impact?
That's also a new marketing con (sorry for the rants everybody

Since my experience is with mostly 18-24 students, I do think Gen Y were the youngest set to spend lots of money on designer bags, (as an X-er) it did surprise me to see apparently impoverished students carrying tech/books in Chanel. LV etc. Now, along with the Manga coloured hair, the underwear as outerwear and activism/veganism (in my grunge/My So-Called Life youth I would have fit right in) I see Gen Z is distancing themselves from their previous Millennial brothers and sisters. The fact that they are also fodder for new marketing is not surprising, we always see a cycle of 'anti-fashion' follows obsession with fashion. If this news shakes things up though then great, I just hope the shoe slump follows, I can't find a pair of great boots this year under $1.5K and when I surrender to buying these ridiculously priced foot-art, my size is sold out.