Got a Birkin Bag to Sell? That’s a Problem for Hermès

[A bottle of Red]

I was skeptical about that too @QuelleFromage !
But i wonder- doesn't the secondary market hurt the idea of hermes exclusivity a bit?

 

[papertiger]

I have trouble believing the B and K are “25 to 30% of total sales” for H.

Certainly, they are not even close to 25% of net profit (which is why they make people buy items with higher mark-ups just to buy a B or K)

 

[papertiger]

Does anyone here read Business of Fashion? This analyst writes quite a lot there and his Hermes articles are often way off. I wouldn't take his and a reseller's estimates as necessarily close to reality. The H annual report tells you quite clearly what leather represents in revenue (50% in total approx and this includes SLGs and saddlery, where they still do quite well) - the 25-30% on just two bags styles seems like a guess to me.

Yes I do, and yes they are. They have no idea. Apart from our own @Notorious Pink most journalists have no idea about Hermes and just repeat each other's nonsense.