I have the men's Blooms tote and the back keeps rubbing against my clothes when I wear it with the shoulder/crossbody strap, but I haven't noticed wear and tear on the canvas. I've seen similar
Gucci screen-print canvas items where the canvas is heavily worn, but in those cases, even the GG part is worn. I wonder if Gucci makes these prints differently from LV. LV prints the colours on top of their canvas, but the Gucci ones may have had their logos and florals all printed together on the plastic coated canvas at once.