Sophie Shohet is another influencer I used to watch and massively relate to, but who has unfortunately become someone I can't stand. I used to love her outfit videos, 'mod shots', vlogs, and honest insights into all kinds of things. She's a knowledgeable British lady, and I always appreciated how well-spoken and classy she is. Sadly, she seems to have jumped on just about every ridiculous trend from dupes to getting rid of her bags. She started bashing brands overnight, only to offer cheaper alternatives to high-end outfits. For every single one, she has a sponsorship and affiliate link or code going. Whole videos have essentially become adverts. I find it ironic that she's seemingly denounced luxury, only to replace it with what appear to be fast-fashion brands that she collaborates with. I find that dishonest, yet she tries to make it seem like she's on our side, doing us a favour. These people forget one crucial thing: people subscribed for the luxury content, not whatever this is. That said, while I'm annoyed by the five-minute-long sponsored sections she tries to pass off as "oh, I discovered this lovely Dior-inspired skirt, and who wants to pay thousands for the real deal?", I do still acknowledge that her descriptions make it very clear that these are sponsored videos and contain affiliate links. And despite all that, I still think she's classy, insightful, and entertaining to watch, particularly for someone who understands British ways of communicating and so on.