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They might see it as not worth the cost. Or just don't have anywhere to wear it? Shoes and accessories may be ok, but where I live, a lot of the clothes would be seen as overdressed or just too much (I'm thinking of the jackets, blazers, dresses).
RTW is super expensive and up quickly! And for handbag chanels, don't generate as much income/views/clicks unless you are a style YouTuber like Tamara.
Yep, exactly! Unless they really like it of their own accord, it's probably just not worth it for them to purchase, especially when there are a lot of dupes that are much cheaper.
One rare Youtuber who mainly buys RTW from different fashion houses is Chic Maven.
Yes I saw some of her videos. She is an event/wedding planner. Her job demands that kind of attire. I love her sense of style but just too unrealistic for my lifestyle. She was also promoting Farfetch, Luisavroma, etc. Recently promoted some kind of vitamins/health supplements.
Yeah I was so excited when I first discovered her but I find her editing odd and her product placement a bit all over the place. She did something with I think Express? And feign interest in their clothes but she had to turn all her bags around presumably to hide the logos. She seems lovely but not enough engaging ideas, just a lot of shopping and trying on clothes. I do appreciate seeing RTW in general though, it’s a nice change of pace from many others and she buys unique seasonal bags.
Claire Chanelle posted a new collection video of her 26 Chanel bags on Youtube. It's a very beautiful, albeit unrealistic collection.
Her video is sponsored by Urban Revivo which seems to be the new plague of the Influencer Town. She's showing of these Chanel inspired pieces and mentions the problems with fast fashion and how it's important to look at the composition of the pieces...while wearing a Urban Revivo cardigan (39% acrylic, 33% polyester, 28% polyamide) and showing off another Urban Revivo tweed jacket (both shell and lining 100% polyester). The cognitive dissonance is through the roof here.
I'm sure she'll be able to add a few Chanel pieces to her collection with the sponsorship money. Or, she could use that money to add like 167 new beautiful Urban Revivo pieces to her collection! I wonder which option she'd go for
Also, my apologies in case she's a TPF user - I do appreciate her videos and understand she's just playing the influencer game.
I think the main reason why influencers aren’t into RTW unless it’s heavily branded (hats, jumpers, some tweed jackets and dresses and swimwear) is because it doesn’t scream Chanel and you have to have a good eye to recognize RTW. RTW is not the typical fashion status symbol. It’s more for people who generally prefer very good fit, materials and attention to detail. Also a chanel bag, shoes or jewelry can be combined with a lot of outfits - thus from influencer perspective grow your image as „the cool influencer who owns Chanel bags„ and inspirers you to save money for the “holygrail bag“ whereas most „average“ people don’t see the value for money in RTW. A standard statement of someone buying brands ONLY because of status would be: why should I buy trousers from Chanel for 3.000+ if hardly anybody will recognize it as Chanel =expensive).
