I have been so interested in this thread and wanted to chime in with my opinions on luxury YouTubers. I know it's a long post - clearly I have a lot of thoughts
For context, the only one I regularly watch is Cassie Thorpe - I love her energy and feel like she speaks her mind and brings a different flavor to Chanel fashion than most others. I am subscribed to several others (Isabelle's Style, Je Suis Lou, Lv Lover CC, Lux Purse Love, Caitlin Pawlowski, Maria Draganova, Chase Amie, etc.) but really only watch them when it seems like an interesting topic (i.e. not an unboxing or a basic shopping vlog). I recently subscribed to Dayle's Addiction who I have been enjoying as well as the Closet - I got a kick out of their recent collaboration videos and hope they do more together. It feels much more authentic than the sponsorships or constant unboxings from FarFetch that so many others post because they were given $ to spend there as part of a sponsored deal. Dacob actually popped up in my feed a few weeks ago (probably for the reason others have mentioned with his links to other YouTubers I already watch) and I watched a few of his videos. I'll include my initial opinions on his channel below, too.
My overall opinion is that, it's their channel, they can do whatever they want to do. We are also free to do whatever we want to do: we are free to unsubscribe, comment and challenge their content, or to talk about it on PurseForum. A few other thoughts below:
- While sponsorships are quite annoying and feel disingenuous, I understand why YouTubers do it - inclusive of Kat and Amy starting a paid service and Dacob's merch. It's a really time-consuming hobby, and if they want to charge / if there's a market for it, they should go ahead and do it. It can be disappointing to fans, but as I said above, we are welcome to unsubscribe or comment saying that we wish they wouldn't charge. If they lose enough subscribers, they will likely stop the paid programming. That's just how supply and demand work (similar to the reseller dilemma) - if there is demand, why not profit from it, from a YouTuber's perspective?
- It is not disrespectful for luxury YouTubers to be posting unboxings, etc. during a pandemic. It's not the national news broadcast, they are under no obligation to limit their content because of the current environment - it's a luxury channel
- I don't think it's "cheap" to post reaction videos to other lux YouTubers - I actually think (if done tastefully and analytically) this is a super interesting direction to take. It both is a very smart marketing strategy to grow a channel and make $, and it also caters to people who watch those other YouTubers and have no one to chat about them with (especially if they haven't discovered PurseForum
).
- I am, however, disappointed after watching a few of Dacob's videos and feel like his content could be really great if it had a more positive spin with less drama attached. Like I said above, I love hearing others' perspectives on videos from the YouTubers I watch because it's not something I talk about with friends or at work. For me it's similar to enjoying discussing a popular TV show with a friend. That said, so much of his content is masked shaming or criticizing in a dramatic fashion. I'd love to (in a MUCH shorter video without the live comments, those are brutal) hear real critique, positive and negative. I feel like he has a wealth of knowledge and could create truly analytical and interesting videos if they were less negative and dramatic.
- If you are a YouTuber, you are putting yourself out for the world to comment on and critique. This can be both positive and negative, but there should be no expectation that every single person in the world loves your content and there should be an understanding that people are welcome to share their thoughts, positive or negative.
- While the people behind the channels I mentioned above as part of the "subscribe but rarely watch" group seem like really nice people, a lot of the content is just so bland. It's boring to watch unboxing after unboxing and shopping vlog after shopping vlog. That's why I love Cassie's videos - she mixes it up and talks about the brands many others don't, while maintaining a "healthy" perspective on consumption and practicality of the items she buys. (I put healthy in quotes because really it's luxury, a "healthy" perspective is relative).
I personally am not willing to pay for any lux subscription, and I fast forward through all the sponsored parts of the videos. If it's Senreve or Lilysilk, I usually just quit the video altogether because I can't stand it.
At the same time, I think YouTubers are under no obligations to appease us; they are welcome to post whatever they want, charge whatever they want, and take whatever sponsorships they want. If there are enough unsubscribes, they'll stop or the channel will fail. Thanks for reading my long post!