What they need to do is stop being so stingy with their B/Ks in the US. Stop expecting ppl to drop $10K on other things before offering them a B/K. It makes buying in the US that much less appealing. Prices in Europe are much lower and, although there's no guarantee that they will offer you a B/K, ppl are more than willing to try (it's Paris, after all!). If only it were at least easier to obtain a B/K in the US, that would at least offset the price disparity. More expensive, but easier to get, KWIM? Seriously, weren't there talks about plans to make B/Ks more readily available in the US to make up for the price difference, what happened?!!
Hope that would happen, but the day they make B/K easier to obtain, anywhere, they will say good bye to a good 25% to 30% of their sales. Worldwide.
You know... Ladies RTW, Home dept, Watches, etc... All that stuff they push outrageously.
Unless they put a TRUE amount of effort in making those stuff appealing and pricing them right, they won't see any spontaneous buyer in those dpts.