Same here. I kept buying Dior watches before my Dior VIII and I told myself that my next watch should be a Rolex because I should get a more "recognizable" watch brand.
I checked out the Rolex watches at Yorkdale and all I saw were that they were nice, but nothing got my attention. It felt like I almost had to force myself to pick a style because nothing was love at first sight. I eventually thought that I should get the Cellini but it only comes in 18K gold and that's more than I want to pay for a watch that I don't love (it was also beyond my budget). I also think the case of the Cellini is too thick.
Besides, they didn't have anything in full ceramic, which I wanted because I wanted a solid black watch.
Meanwhile, I kept going to Holt Renfrew to admire their small selection of Dior VIII watches on display. Every time I stepped into the store, I would swing by the display to look. I was mesmerized by the way the watch sparkled, and how transparent the crystal was (although that is quite standard among high-end watches like Breitling and Omega). I also loved how elegant it looked. The two other ceramic watches I was considering, the Rado Hyperchrome and Chanel J12, were a tad too sporty for my taste. Dior just seems to get "elegant" perfectly.
When I finally bought the VIII, I knew I made the right choice. I mean, it was the only watch that made me visit the display just to look at it.