Dudes and their Diors
- Thread starter averagejoe
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My latest acquisitions whilst on summer hols. The Dior Christal 42mm in stainless steel and black sapphire crystals, and the Bulgari Bulgari black ceramic and diamond ring...
Wow I love the Christal and the Bulgari! Congratulations on your new acquisitions!
WOW! I Love!
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I see two bag that I liked from Dior, both are messenger bag style. I reallly wish Dior would list their price on their online like Fendi...
First glance comments - absolutely stunning designs. Wow, drool-worthy.
Secondary feedback for Dior - I don't understand why one has to specify "Homme." I buy pieces from men's lines all the time as a female, and also, this is not perfume. Homme really doesn't need to be specified here.
You know how when you buy something at the cosmetics counter during some gift purchase with promotion event and they give you a purse or tote from that brand? When I see "Dior Homme" I think cosmetics gift with purchase gift.
Secondary feedback for Dior - I don't understand why one has to specify "Homme." I buy pieces from men's lines all the time as a female, and also, this is not perfume. Homme really doesn't need to be specified here.
You know how when you buy something at the cosmetics counter during some gift purchase with promotion event and they give you a purse or tote from that brand? When I see "Dior Homme" I think cosmetics gift with purchase gift.
Just to share what I know on Dior Homme.
Before the brand launched in 2001 a study was done on the branding strategy. The only brand that come close to Dior is obviously Chanel both with rich history in women's fashion. Chanel had (and still is having) difficulty in coming out with a convincing men's collection. No matter how good the collection is, it is still perceived as a feminine brand although now less focus is given on men's collection for Chanel it is still available in selected locations.
To distant the mens from the womens collection, the 'homme' is added to the name. The ultra skinny look offered by Hedi Slimane in Dior Homme early years were regarded as the 'new look' for men (also responsible for Karl Lagerfeld's major weight loss just to fit into the jeans as the Kaiser himself claimed).
But to keep the exclusivity and luxe appeal of the brand, 'DIOR' is used on the label of clothing, carrier bags (but Dior Homme's is in black), store facade (and as we see here, watches and shoes too). 'DIOR HOMME' was initially meant to be used by media when they talk or write about the collection but if you come to the store there's hardly 'Dior Homme' to be seen anywhere. Not until recent years when it starts to appear on leather accessories (perhaps an attempt to distant himself from the sister? Or mother?)
Interestingly, the same confusing branding strategy is later ignited by the same Hedi Slimane upon taking over the Yves Saint Laurent house (which later known as Saint Laurent Paris yet YSL still used as logo/ monogram and old branding still used on cosmetics)
I understand your sentiment on how adding the word 'Homme' cheapened the whole look but I guess as sales records have shown, this strategy work for them. And the high price point of their products helps too. In my early days of clubbing, you are the coolest kid in the club if you're wearing Dior Homme jeans
Just to share what I know on Dior Homme.
Before the brand launched in 2001 a study was done on the branding strategy. The only brand that come close to Dior is obviously Chanel both with rich history in women's fashion. Chanel had (and still is having) difficulty in coming out with a convincing men's collection. No matter how good the collection is, it is still perceived as a feminine brand although now less focus is given on men's collection for Chanel it is still available in selected locations.
To distant the mens from the womens collection, the 'homme' is added to the name. The ultra skinny look offered by Hedi Slimane in Dior Homme early years were regarded as the 'new look' for men (also responsible for Karl Lagerfeld's major weight loss just to fit into the jeans as the Kaiser himself claimed).
But to keep the exclusivity and luxe appeal of the brand, 'DIOR' is used on the label of clothing, carrier bags (but Dior Homme's is in black), store facade (and as we see here, watches and shoes too). 'DIOR HOMME' was initially meant to be used by media when they talk or write about the collection but if you come to the store there's hardly 'Dior Homme' to be seen anywhere. Not until recent years when it starts to appear on leather accessories (perhaps an attempt to distant himself from the sister? Or mother?)
Interestingly, the same confusing branding strategy is later ignited by the same Hedi Slimane upon taking over the Yves Saint Laurent house (which later known as Saint Laurent Paris yet YSL still used as logo/ monogram and old branding still used on cosmetics)
I understand your sentiment on how adding the word 'Homme' cheapened the whole look but I guess as sales records have shown, this strategy work for them. And the high price point of their products helps too. In my early days of clubbing, you are the coolest kid in the club if you're wearing Dior Homme jeans
Wow, this is fascinating information. I love this stuff. Thank you so much for sharing it with us.
Just to share what I know on Dior Homme.
Before the brand launched in 2001 a study was done on the branding strategy. The only brand that come close to Dior is obviously Chanel both with rich history in women's fashion. Chanel had (and still is having) difficulty in coming out with a convincing men's collection. No matter how good the collection is, it is still perceived as a feminine brand although now less focus is given on men's collection for Chanel it is still available in selected locations.
To distant the mens from the womens collection, the 'homme' is added to the name. The ultra skinny look offered by Hedi Slimane in Dior Homme early years were regarded as the 'new look' for men (also responsible for Karl Lagerfeld's major weight loss just to fit into the jeans as the Kaiser himself claimed).
But to keep the exclusivity and luxe appeal of the brand, 'DIOR' is used on the label of clothing, carrier bags (but Dior Homme's is in black), store facade (and as we see here, watches and shoes too). 'DIOR HOMME' was initially meant to be used by media when they talk or write about the collection but if you come to the store there's hardly 'Dior Homme' to be seen anywhere. Not until recent years when it starts to appear on leather accessories (perhaps an attempt to distant himself from the sister? Or mother?)
Interestingly, the same confusing branding strategy is later ignited by the same Hedi Slimane upon taking over the Yves Saint Laurent house (which later known as Saint Laurent Paris yet YSL still used as logo/ monogram and old branding still used on cosmetics)
I understand your sentiment on how adding the word 'Homme' cheapened the whole look but I guess as sales records have shown, this strategy work for them. And the high price point of their products helps too. In my early days of clubbing, you are the coolest kid in the club if you're wearing Dior Homme jeans
I actually think the branding of Dior to Dior Homme was a brilliant idea. When Hedi Slimane was appointed the designer of Dior menswear, he was given "carte blanche", which meant he could do whatever he wanted with the brand. So he changed the Dior logo to the modern Dior Homme logo. As you said, it immediately distinguished the men's brand from the women's brand. By making them separate, the men's line does not look like an afterthought, like at some other brands. Considering that he did this several years ago, his aesthetic with the logo in a modern font printed discreetly on the front of a bag is widely being used now by several brands (like Givenchy, Giorgio Armani, Celine, etc.).
I think some people may think the brand is cheap because some bonus toiletries/duffel bags given as gifts with fragrance purchases have the Dior Homme fragrance logo on them.
Its funny you should say that as a coworker thought my navy DH wallet was some GWP item. I almost died. "This is real leather!!" I proclaimed LOL.