I have some of this feeling but I think it goes back to what someone said about how brands (should) present a clear and cohesive image. If they’ve done their job right, they repel some customers as much as they attract others.
Sometimes I refuse to buy an item because I don’t “trust” the brand. I may know it to represent an ethos that isn’t me. So, if I see one bag that I like, I wonder why and am skeptical as to whether the like can be sustained past an impulse OR if my eye is off and I’ll end up wearing the item and looking like what I didn’t like before.
But, then more simply, the entire site or store can just be taxing to my sartorial psyche.

I like some cult gaia bags. But their clothes look like Zara rejects (to me. no offense intended.) so I just want to hurry off the site and be done with it.
And, I’ve expressed my recent struggle with my (ex)beloved Chanel. I don’t know what the heck they’re doing with some new releases like their new trash bag tote. So, now
they feel like an older brand trying and failing to stay relevant. So my classic flaps look a tinge dated in that context. Like glory years gone by. The line up is just too confused and communicates indecision vs fashion. Bags I don’t like are casting a pall upon all of them. So, I’m struggling with my relationship with the brand and it’s individual items.