The 53 Euros is just the cost of manufacturing. it excludes all materials:'The clients also improve their profitability by outsourcing their production to third parties: "Manufacturing a belt for a very large luxury house costs me 9 euros, I invoiced them 39 euros, and they resold it for 750 euros," calculates Stéphane Collaert, who managed the Collaert L’Aiglon workshops before taking over Texier's leather goods production. "The staff are well paid, but they do not have the same benefits as those who belong to a large group - 13th-month salary, seniority bonus, profit-sharing, and incentives," notes Patrick Thélot, CEO of KS Groupe, a temporary staffing company for haute couture.'
I do wonder which item it is, i was almost hoping it would be the booktote as it's obvious and extremely simple construction. When the cost of the bag is 53 euros from the supplier, that doesn't mean the bag cost 53 euros to make. It cost much, much less to make, as the supplier needs to make a profit also. Not sure if materials are included in the cost if they were provided by Dior.
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I wanted to add that the 53 Euro/$57 price does not include the cost of the materials. It is just the labour cost.
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Now we know how much it costs to make a $2,800 Dior bag
In recent months, Italian authorities raided Dior subcontractor workshops where people were working around the clock, they said.www.businessinsider.com
The news plays a role in trying to sensationalize the amount, by initially keeping it vague so it seems like the entire production of the bag costs 53 Euros. Some sources were even saying the mark-up is 48x, which ignored all the other costs including all the advertising, the materials, sales staff, boutique rent and maintenance, etc. (the breakdown of estimated costs is here: https://kanebridgenews.com/christian-diors-57-handbags-have-a-hidden-cost-reputational-risk/).
As you mentioned, the Book Tote is very easy to manufacture. Aside from the investment in the embroidery machinery, its construction is inexpensive because it is similar to canvas shopping bags sold by Whole Foods (for example) which can be sold for much, much less.
I agree about Hermes. Its shoes have a comparable construction and quality to other luxury brands, and are made in Italy. They may also be subcontracted out, especially based on Hermes' growth rate where even if they made their own shoes, they would not be able to produce enough to satisfy the demand.