Surprised no one has posted this yet:
I'm not truly surprised about the practice itself, read about it in Dana Thomas' book "Deluxe - How luxury lost its luster" many years ago.
What baffled me was the cited bag manufactured for 53EUR and sold for 2,600EUR. I knew luxury margins were high, but THAT high? Just wow...
"[...] This allowed contractors to rein in costs and charge Dior as little as 53 euros to supply a handbag, the document said, citing as an example a Dior model coded PO312YKY, which the fashion house then retailed in shops at 2,600 euros."
Any guesses which model it is? A friend thinks it's the Book Tote as it could be fully machine-made and all fabric.
A quick search on the Dior site only shows reference numbers beginning with M, nothing with PO.
I'm not truly surprised about the practice itself, read about it in Dana Thomas' book "Deluxe - How luxury lost its luster" many years ago.
What baffled me was the cited bag manufactured for 53EUR and sold for 2,600EUR. I knew luxury margins were high, but THAT high? Just wow...
"[...] This allowed contractors to rein in costs and charge Dior as little as 53 euros to supply a handbag, the document said, citing as an example a Dior model coded PO312YKY, which the fashion house then retailed in shops at 2,600 euros."
Any guesses which model it is? A friend thinks it's the Book Tote as it could be fully machine-made and all fabric.
A quick search on the Dior site only shows reference numbers beginning with M, nothing with PO.