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No. It's not a reflection of reading comprehension. I think it's a reflection of people not reading, period. We only have so much time in the day and who wants to spend too much of it online?I saw this trending on Facebook. Almost all of the posts about it were from people who seemed to think that the bags would be called Tapestry, even though the article makes it clear that only the CORPORATE NAME is changing. I seriously think reading comprehension in the United States has gone down hill.