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Looks like the shape is a little bit different, the new bleecker one is very narrow at the bottom and looks deep. I prefer the one in this picture, but it's behind the other bag, so I am not very sure.

I think the top is just smooshed in more in the pic above. You can change the shape a bit by smooshing in the top, like you would do with a pillow.

When I double the strap on my grommet duffle (the bigger one - not the mini), and wear it as a shoulder bag, there is not enough room for my arm to be comfortable. If I smoosh the top in like a pillow, the top part becomes rounder in depth and the strap opening becomes bigger. It makes a U out of the zipper and I have a little arm rest if I need it. The overall height of the bag appears much smaller in that case.

The bag morphs.
 
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