Coach 1941 Pre-Fall 2019: "Coach Lights Up Shanghai"

[MonsieurMode]

Coach has announced that on December 8th they will be showing their Pre-Fall 2019 1941 runway collection in Shanghai. The show will be called "Coach Lights Up Shanghai," and it aligns with Coach's 15th anniversary in China.

Stuart Vevers, creative director, notes that “is a big moment for Coach and for me personally. Shanghai is one of the most vibrant, youthful and contemporary cities I have ever visited. It has a distinct energy that is inspiring and exciting — just like New York. I’m most looking forward to taking the spirit of the new Coach and the attitude and energy of New York to Shanghai to connect in an exciting and memorable way.”

Per WWD, "The collection will feature specially designed accessories, ready-to-wear and sneakers created by Coach creative director Stuart Vevers in collaboration with important Chinese cultural figures."

The brand President adds that Shanghai was selected "as the venue for our first dual-gender runway show outside of New York City in recognition of the important relationship with have with Chinese consumers."

I, for one, am really looking forward to this show. I feel as though Coach 1941 has been on the Western magpie image for three seasons too many. Hopefully we'll see a new design direction and fresh Coach vibes come out of this.

 

[Newpurselove]

Completely agree with you- hope for exciting things to come!

 

[MonsieurMode]

Vogue reports today that this collection will feature a collaboration with 4 different Chinese artists.

"This project [introduces] these local talents to Coach 1941’s massive global audience... graphic artist Guang Yu; ink painter and multimedia artist Zhu Jingyi; sculptor Sui Jianguo; and the music collective Yeti Out."

“I invited them to reinterpret our mascot, Rexy the Coach dinosaur, in their own ways,” [Executive Creative Director Stuart] Vevers tells Vogue. “Guang Yu reimagined Rexy in a fierce, graffiti-like way. Zhu Jingyi created an authentic ink drawing of Rexy. We photographed a sculpture by Sui Jianguo which we turned into a distorted photo print, [and] Yeti Out incorporated Rexy into their signature graphic round face. Each of the artists brought their own point of view, and I think collectively, they have brought a modernity and energy to the collection.”

 

[Luv2Shop1]

So far the pix I've seen are all signature bags...interested to see what else was shown.

 

[bellebellebelle19]

I love this Riley with the horse and carriage buckle! I like Coach signature but I avoid wearing any monograms, so I too look forward to seeing what else they release, hopefully in this shape Vogue needs to upload the photos ASAP!

 

[bellebellebelle19]

I love this Riley with the horse and carriage buckle! I like Coach signature but I avoid wearing any monograms, so I too look forward to seeing what else they release, hopefully in this shape Vogue needs to upload the photos ASAP!

They heard my prayers

 

[bellebellebelle19]

Unfortunately, no detail shots, but for those who are impatient like me, these are the photos from Vogue that gave us a closer look at the bags!

 

[momtok]

I wonder what the "re-imagined" Rexy's will look like. I *did* see a T-rex (presumably from the Shanghai event) on Coach's facebook earlier today, but it didn't strike me as "re-imagined", so much as the animal simply drawn from a different angle, and put on the front flap of a bag.

This thing:

 

[Hobbsy]

A few from Instagram.

 

[MonsieurMode]

Bagaholic boy has posted some detailed pictures of Pre-Fall 2019 bags.

 

[Satcheldoll]

I love this Riley with the horse and carriage buckle! I like Coach signature but I avoid wearing any monograms, so I too look forward to seeing what else they release, hopefully in this shape Vogue needs to upload the photos ASAP!

I like this too but was a little put off by the horse and carriage buckle because they did something similar a few months ago on an outlet bag.

 

[MonsieurMode]

I like this too but was a little put off by the horse and carriage buckle because they did something similar a few months ago on an outlet bag.

I thought the EXACT same thing, but I told myself, "Surely you're mistaken..."

 

[Satcheldoll]

I thought the EXACT same thing, but I told myself, "Surely you're mistaken..."

Nope, you weren't. Hopefully they'll produce a version with just the plain buckle. I still can't get into the big branding whether it be alot Cs or this version.

 

[zjones]

Very, very little of this appeals to me at all so far. So. Much. Signature. Ugh.

 

[BeachBagGal]

I like this too but was a little put off by the horse and carriage buckle because they did something similar a few months ago on an outlet bag.

I thought the EXACT same thing, but I told myself, "Surely you're mistaken..."

I was thinking the same thing!