Chloé is the most underrated brand right now

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I’m also contemplating on a Chloe woody canvas tote for this summer season~ but... I got two dior book totes in diff sizes already. So I’m like hmmmm. and if I wait any further it’d be “out” of style. So I guess - it’s harder to decide for Chloe. Since they always have so many styles every season. Nothing is really “classic” so harder to justify for collectors. But for fashionistas! It’s definitely a win! For latest styles!
 
I absolutely agree. I don't denigrate others for their love of Chanel, LV, and Hermes, but I've always favored Chloe. I find those others a bit boring, frankly. Chloe gives me design, quality, color, something more than a staid box bag. What more could a girl want?

I almost Faye'd myself to death, as I found every style so gorgeous, but I don't regret a single purchase. Now that it looks like the glory days of dependently gorgeous bags from the house might be gone for a while, I may get a few more, just in case.
 
Yes definitely also hope Chloe remains underrated and eligible for sales/discounts!

I only started buying higher end bags recently and every time I think of this I'm kicking myself for not looking into Chloe sooner. I realized in hind sight that when they discontinue a style it goes into deep discount, and all my favorite bags are their discontinued styles!

Compared to two other bags I owe of similar price (Acne Studios Musubi and Proenza Schouler PS1), Chloe bags definitely have the highest craftsmanship and attention to detail. Probably the only downside is that a lot of Chloe bags are not very practical design or weight wise. Personally I love the Faye but I would be super happy if Chloe redesigned it with lighter hardware and reworked the accordion style to make it less of a pain to pack your stuff.

I do have one see by Chloe bag (Alvy). Although I really love the style, the quality is definitely lacking. The leather is thin and stitching is messy. It also had a bad smell that fortunately went away. It's not a popular bag so I couldn't find reviews to check if I just got a dud, but it was relatively inexpensive on sale so I didn't mind too much.
 
I agree, very underrated. I started buying preloved Chloe bags this year and I can't believe what I've been missing. The leather, the hardware, the construction, etc all exceptional. As far as styles go, I find them to be so feminine with their curved edges and stitching and so beautifully detailed. I don't understand the "it bag" factor, to me they seem timeless. I also purchased a new See by Chloe that I was equally impressed with. In my opinion these bags are titans, not dwarves.
 
Chloe bags are such lovely, understated luxury. Such wonderful and thoughtful attention to details. I like that I can wear a Chloe bag to work and feel put together and fancy but not attract attention (I’m a physician and don’t want to be obnoxious).
Hi, I absolutely love Chloe bags for their unique style, however they dont seem to hold resale value. I purchase bags based on what strikes me, what I'm attracted to but recently I felt that if I cant re sell the bag easily... I should stick to LV and Gucci etc... That kind of takes the enjoyment out of buying them. If we are going to spend a couple of thousand on a bag we should absolutely adore it and not being considering how much we will or will not get for it in 5 years. Do you agree? I'm asking because I bought a Mini Chloe Marcie satchel in pink the other day and I think it's just stunning but I keep debating with myself if I should keep it because I may not be able to sell it. What's your opinion? Thanks
 
Let's forget what Gabriela Hearst is doing to the brand and focus on currently available Chloé styles...

I've seen a lot of luxury YouTubers pass on Chloé for making trendy bags that get oversaturated and "out of style" quickly (example 1, example 2, example 3). The same influencers will sing the praises of Saint Laurent and claim it is better value for money than Chanel or Dior due to price increases. Now luxury influencers aren't always the best authority on fashion or finances as they often have sponsorships with Farfetch, Luisa Via Roma, etc. (who conveniently exclude Saint Laurent from all coupon codes), but they do influence what people will think is good value for money and oftentimes what they ultimately purchase.

Don't get me wrong, I love Saint Laurent but I disagree with the idea that Chloé is not a brand worth investing in. In fact, I think they're the most underrated brand right now in price, quality and design.

PRICE


If you look through the current premier designer brands, almost none of them offer an actual handbag under $2,000 USD. I am not counting WOCs or mini bags as I feel an SLG with a chain is not a handbag. With Chloé, nearly everything is under $2,000 USD retail. Unlike Saint Laurent, Chloé is always eligible for discount codes. I've seen YouTubers frame this as a bad thing, but isn't this actually a good thing? It means you can almost always count on getting a trendy bag on sale! 24S has flash promotions anywhere from 15-30% and Chloé is never on the list of exclusions.

As an example, the structured canvas tote bag is a big trend right now. The Chloé Woody Tote is $950 USD. Similar styles are much more expensive, such as the Dior Book Tote ($2,700-$3,000), LV On The Go Tote ($2,800-$2,900) and the Loewe Cushion Tote ($1,350 USD).

Chloé also has a fantastic diffusion line, See by Chloé. The price is not only much better (under $500) but there isn't a huge difference in quality or style from Chloé. In fact, a lot of the same colours (Motty Grey) and designs are available under both Chloé and See by Chloé.

QUALITY

Chloé sometimes gets a bad rep on quality as initial bag designs feature suede or smooth calfskin, which show wear very easily. I find that later iterations for their bags don't feature these leathers and are a lot more durable.

I recently got a Mini Tess Day Bag and have been so impressed with the leather. Look at how THICCC this leather is. It is by far the thickest leather out of all my bags, which includes Dior lambskin, Celine box calfskin, and Loewe smooth calfskin. Chloé's leather quality is nothing to sniff at.

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DESIGN

A frequently cited reason for not buying Chloé is that they often churn out trendy bags which go out of style quickly and lose resale value. I'd argue that if you're dropping $2,000 on a bag because it's trendy, it's not a really good reason to buy the bag! Not to mention, I've noticed many people have no issues dropping $2,500+ on "trendy" bags from Chanel, Dior and Bottega Veneta.

Chloé consistently comes out with bags that are different to what other brands are doing. They may not be always everyone's taste, but I can't recall people saying Chloé was copying someone else when they came out with the Drew, Faye and Nile bags. The same applies to Natacha Ramsay-Levi's designs like the Tess and Kiss. Even the bags that are following current trends, such as the Marcie basket and Woody tote, have a distinctly "Chloé" vibe.


That's my little rant on Chloé (and I suppose influencers who dare to shade Chloé!). Thank you for listening to my TED talk :biggrin: I'd love to hear your thoughts and whether you agree or disagree!
I agree, I love Chloe, but I promised myself I would only buy bags that have resale value and Chloe does not seem to hold it's value. But we are supposed to buy a bag that we love and adore, NOT based on whether or not we can sell it in 3 years, right? I'm trying to justify my purchase of the pink mini Marcie satchel. I was not buying another Chloe but then I came across this little pink beauty. I broke down. For the price of these bags, we have to adore them and love the way they look, not worry about if you can sell it down the road. Am I right? LOL
 
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I def agree! While I do love my Chanel bag and LV bags I find that half the luxury buying experience comes from the service and honestly I’ve never had amazing service from Chanel or LV the SA are some of the most miserable people I’ve ever met. At Chloe I always feel welcome and treated well. Often at Chloe I am offered some sort of beverage while I’ve never been offered anything anywhere else. Plus whenever I need to txt my Chloe SA she is always very quick to respond and very polite. Quality has never been an issue and a lower price just means I can buy more! Plus I just love the Chloe aesthetic!!
 
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