I am very particular about my clothes. I like to buy from ethical brands such as:http://www.peopletree.co.uk and or European made in England, Scotland or France labels. It's not important to me that they are from name designetrs and I avoid anything with obvious branding. I do look for top notch materials though, such as good quality silk, organic cotton, british wool and scottish cashmere. These will cost more than the cheapo brands, but they are so much more comfortable to wear and look better.