Hi I’m not sure if this was already discussed here. But I came across a few YT videos discussing Chanel starting to become more tiered shopping like Hermes (in order to buy certain classics, you have to purchase from their RTW, etc). There are also talks that production has stopped, in order to limit available inventory. And how the company is being inflated prior to selling to Kering, LVMH, etc…so what does that mean to Chanel lovers worldwide? I’m curious to see if this brings about better quality or more innovative styles for the brand. I’m wondering about the value of the handbags if they will be “worth” less that another company took over or perhaps even more, now that quality assurance has been implemented. And lastly, did Chanel price their bags so that seasonal bags fill in the gaps where LV, Gucci and Dior hover around at? There isn’t a lot of bags available at the $2000-3000 range that I would consider a bag at least (something that Sophie Sohet touched on in one of her videos). I’m curious to hear what everyone’s thoughts are…should we sell all our Chanels? Would anyone participate in buying their other stuff prior to getting offered a bag now? Are seasonal bags only accessible to the majority but made poorly/less expensive materials? I have questions Chanel lol sorry for the lengthy post.
Chanel selling? What does that mean?
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I don’t have many answers, but I do think you might find some in this thread (p. 45 discusses some of the financials)
forum.purseblog.com
Chanel’s Rise & STALL: Defects, Difficulties & Deflection (formerly the 19 tote saga thread)
Thanks for sharing the information which led me to use capitalIQ and factiva to do some research on this company. I went to capitalIQ and Factiva and check on Chanel..... TRULY SHOCKING!! omg i always thought Chanel (or other luxury fashion brands) is just a fashion house that focuses on...
forum.purseblog.com
I found no trouble finding classic Chanel bags from my local neiman marcus store, and I have been buying from second hand market too, unless it's a birkin 30 in the color I want, I would not go play the hermes game in Chanel.
The price range that you mentioned 2000.00 to 3000.00 falls now at woc. At least I was able to purchase a tote in this price range about two years ago. The slgs handbags at least you could fit keys, card case, lipstick and some other small necessities for under 2000.00. Now this price range jumped to 3000.00 for most of the slgs and Chanel got sneaky and shrunk the sizes when they added mirrors, handles, flaps.
I'm more flabbergasted that when I see an item in person how small the item is. I will never purchase remotely again unless I know exact measurements.
Yea but for a few thousand, you can’t even fit a phone with your basic essentials. At least the WOC can still manage that but lose half the space for it. Less leather and less hardware, yet cost the same as a mini few years ago. We really are just paying for the name. I’m just wondering if Dior or LV or Fendi have realized they can fill this area with their bags and ppl will gravitate to them more just because most of their essentials will fit.
I think you're right because that's exactly where I'm looking and finding more room to fit my essentials and not paying Chanel prices. Chanel strategically changed their price points on slgs but I noticed a lot of it is sitting unsold in boutiques.
Not just their SLGs but bags sit unsold too. Some new styles go quickly but then they appear in the resale market because people want to flip them for profits. So, basically the amount of people who buy Chanel to keep is not as much as the amount of people who buy to maintain status with their Chanel SA or buy to sell. But then with the inflation going on right now, not many people are willing to pay premium for a bag that is not worth the original price tag (or the old price tag). So Chanel bags just sit in the resale market unsold too. This is bad for the brand! I refuse to buy a boy bag now since it's over 6K for an old medium after tax. I'd be ok if it's under 5K but 6K is a hard pass
. With the price hikes and quality decline, I think Chanel is going downhill for sure, so the rumor that they're selling the company might be true. I wonder what's gonna happen after it's sold 
. I hope they don't turn the brand into another Gucci/Balenciaga blend like LV, discontinuing classic bags and releasing a bunch of colorful/trendy/fast-fashioned bags.
Yes I noticed this also bags are sitting unsold on the resale platforms. I'm noticing slight price reductions also. I went into Dior and I noticed older print pattern totes that launched a couple of years ago is still in some boutiques and high end retail stores.Not just their SLGs but bags sit unsold too. Some new styles go quickly but then they appear in the resale market because people want to flip them for profits. So, basically the amount of people who buy Chanel to keep is not as much as the amount of people who buy to maintain status with their Chanel SA or buy to sell. But then with the inflation going on right now, not many people are willing to pay premium for a bag that is not worth the original price tag (or the old price tag). So Chanel bags just sit in the resale market unsold too. This is bad for the brand! I refuse to buy a boy bag now since it's over 6K for an old medium after tax. I'd be ok if it's under 5K but 6K is a hard pass
Yea, saw Dacob's new YouTube video on this but apart from the speculation, I don't really see it anymore concrete that what it really is at the moment , it's just as good a rumour .
If Chanel does get sold , n from the looks of it a company valuation of at least USD 100 billion, it might get the new owner to want to go back to basics , trim all the fat ( some new bag design r getting so bizarre n puzzling it's losing the plot). The new Chanel under different ownership would mean it's back to focusing on what the company is good at originally n just concentrate on it's staple. All ends well for consumers n new owner.
If Chanel does get sold , n from the looks of it a company valuation of at least USD 100 billion, it might get the new owner to want to go back to basics , trim all the fat ( some new bag design r getting so bizarre n puzzling it's losing the plot). The new Chanel under different ownership would mean it's back to focusing on what the company is good at originally n just concentrate on it's staple. All ends well for consumers n new owner.
I don’t understand why you would sell if you like the bag. I don’t buy Chanel for an investment or holding “value,” I buy bc I love the brand and the styles.
If I'm not mistaken, the first post is suggesting Chanel is being sold.
"And how the company is being inflated prior to selling to Kering, LVMH, etc…so what does that mean to Chanel lovers worldwide?"
"And how the company is being inflated prior to selling to Kering, LVMH, etc…so what does that mean to Chanel lovers worldwide?"
The first post also said “I’m curious to hear what everyone’s thoughts are…should we sell all our Chanels?”
Which I don’t see how that should have anything to do with Chanel itself being sold. Why would that make the bags any less desirable?
I think whether chanel is going downhill is debatable, but that, in and of itself, is not indicative of a likelihood of a sale of the company. The probability of a sale is discussed in a variety of threads including but not limited to one started by @TraceySH https://forum.purseblog.com/threads...ion-formerly-the-19-tote-saga-thread.1054427/ One indication may be that Chanel did publicly post financials in 2018.My limited understanding is that one way a valuation might be determined is by a multiple of revenue. Not necessarily net profit
But the reasons for publication may also be the exact opposite. By publishing financials showing 10 billion revenue and 1 billion of capital expenditure (e-commerce etc), Chanel is also flexing financial muscle and demonstrating that it does not need to be acquired). This adds luster to the brand.
Note: @TraceySH and many others do think that chanel quality is questionable, so there is plenty of room on TPF for different opinions
None of that has any bearing on whether I love a bag enough to buy it, or I tire of a bag enough to rehome it. And, with respect to bag trends, I hated the boy bag for years. Suddenly this year, a micro boy in stingray appealed, and it was for a great price on the secondary market. It really doesnt matter to me that the boy is now unpopular.
ETA: I don’t believe in buying stuff unless I love it, so I would never recommend changing shopping behavior to buy any bag, either at hermes or chanel.
the firm that manages the wealth of the wertheimers, the private owners of chanel, does invest in real estate, private equity, venture capital, etc. etc. It recently sold a large stake in Ulta beauty, and it has stakes in a variety of other businesses unrelated to fashion.
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I just wanted to clarify that IMO chanel does not want to be acquired. Because, a successful company looking to be acquired would want to pump up revenue, not take away from it with a large capital expenditure. The capital expenditure is Chanel’s way of announcing success without outside investment. Someone with a business background ( not me) would be able to explain this better.