Some excellent thoughts here! This is turning out to be a really good discussion.
I should say that only a small portion of luxury youtubers act as if you can make money off goods. However, these users tend to have larger subscriber bases and more views than youtubers that differ in opinion. Sometimes I'm just watching a haul video, and the creator will say 'oh its an investment.' I, like many on this thread- was under the impression that fashion investments were items that you wear alot over time. However, the youtuber will then talk about 'the value' of the bag increasing over time and it turns out, we have wildly different ideas. Suddenly, youtubers who are influenced by other bloggers begin to sprout the same line. It changes how you look at bags- you no longer see them fitting into your own personal world, but instead, you view them as financial investments. It's no longer exciting and fun.
And my point is there a moment where misguided advice turns into free advertising for Chanel and Hermes as well as reseller sites. Because people are under the misguided notion that they'll make money, I find it to be unethical and misleading, bordering on reckless and financially dangerous.
I also think people underestimate what great of an influence YouTube can have on consumer decisions. There is a reason why companies partner with them. You may not be consciously thinking 'hey I'm buying this Birkin because this youtuber said I should.' It's more subconscious and subtle. Perhaps you were considering buying a Birkin, but you didn't take the plunge until you heard a 'success' story and watched an unboxing. Marketing isn't about changing minds instantly, but about slowly persuading you into being a lifelong customer.
I believe fashion can be fun and artistic, and we can help each other to make decisions that will enhance our own personal style. But there are times when we have to be critical of the messages we receive considering we pay a premium.
I'm only 24 and have just started my luxury collection. The thought of making 'investment' purchases stresses me out so much. What doesn't stress me out is curating a collection full of pieces that I love, cherish and use. Okay this post is getting long- I just have alot of thoughts.