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I just wanted to resurrect this thread to say that I have had this done 3 times now.
Like others have said, it does not straighten your hair. I still feel like my hair is not socially acceptable just air dried. However, my blow-dry time is greatly reduced and it looks good all day after being blown out...as opposed to before when it started to frizz up after a couple hours.
I go to a place in Chicago and it only costs $250. It depends on the neighborhood because the first place I went to was around $350. You just have to call around.
I will continue to do it as long as I have the disposable income. Nothing I have ever done or tried as been as effective as this. I also almost never have to flat iron anymore either.
^^^Interesting read, but, I'd say the author is a little over dramatic. I didn't experience any coughing, needing eye goggles, or any side effects other than really pretty, frizz free hair.
My stylist is going to a training soon on the new version of BB, which is supposed to be free of any carcinogens and risk to stylists. (there really was not a risk to the customer)
I SOO ned another one!
Very interesting. I never tried BB, but I tried another techique that was widely advertised by L'Oreal, and lost half my hair, not immeadiatelly but in a course of a few weeks after the treatment. Not only it didn't work, my hair was as curly/frizzy etc as ever, it made them even more coarse, and I was really sad about the hair loss. I had to chop them in a bob and had them in a pony tail for almost a year to hide the bald spots.