Beyoncé & Jay Z

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She's back! Beyonce poses in steamy campaign for her 'fierce' new fragrance



  • Beyonce, 32, unveils Beyonce Heat Wild Orchid scent
  • £24.99 fragrance promises to emit a fierce, feminine energy
  • Preparing to go on tour with husband Jay Z
She's one of Tinseltown's most famous - and photographed - superstars, but since that infamous lift scene, Beyonce has been laying low.
However, ahead of her joint tour On The Run with husband Jay Z, the pop star is slowly making her way back into the limelight.
Her first port of call? Posing in a steamy shoot to promote her new fragrance, Beyonce Heat Wild Orchid.

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Turning up the heat! Superstar Beyonce, who has been keeping away from the limelight lately, has just unveiled her new fragrance campaign for Heat Wild Orchid, which lands in stores in August

Wearing a revealing feathered black dress slashed at the leg and chest, Beyonce, 32, shows off her svelte frame in the new imagery.
With her hair slicked back into a low bun and wearing natural make-up, Beyonce looks a million dollars promoting her £24.99 scent.

The fragrance, which lands in stores in August, describes itself as an 'enticing, mouth-watering fragrance that emits a fierce, feminine energy.'
Created in collaboration with Firmenich Perfumer Honorine Blanc, it combines the scents of pomegranate, coconut water and boysenberry.

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Just like her then! The fragrance describes itself as an 'enticing, mouth-watering fragrance that emits a fierce, feminine energy'

Beyonce introduced her first fragrance, Heat, in 2010, followed by a collection of editions in the following years.
Her new fragrance campaign comes at the same time as news of weak ticket sales for her and Jay Z's On The Run tour.
The married hip-hop superstars will start their first co-headlining tour together on June 25 in Miami, Florida.
The couple's personal life got some negative exposure in May when Beyonce's sister Solange was caught on video attacking Jay Z in an elevator after a Met Gala afterparty.
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Slow sales: Beyonce Knowles and Jay-Z, shown performing together in January in Los Angeles, have plenty of tickets remaining for their upcoming concert tour

The family drama combined with a lack of airplay may be contributing to lackluster sales, according to a report on Tuesday by RadarOnline.com.
A review of Ticketmaster found tens of thousands of tickets remained available for the tour launch in Miami as well as for concerts in Atlanta on July 15 and on July 12 in New Jersey.

'Beyonce's album had a big first month with Drunk In Love, but the last several singles have tanked on the charts,' an insider told RadarOnline.
'If you're launching a stadium tour, you have to have airplay, and she's had no hits lately on the radio,' the source added.
However, Beyonce, 32, and Jay-Z, 44, have sold out a number of venues across the country and three additional shows were added in the US along with two in Paris due to popular demand.
So is the tour selling or not? The article says tens of thousands of tickets left (which in perspective doesn't seem like a lot) but goes on to say they've sold out several venues and had to add more dates. What?
 
I think the tour sold just fine, theyre stadium sized concerts so from what I have been hearing alot of people were trying to get tickets as close to the field as possible so they can have good views and those seats were selling out fast and I saw on the FB page thousands of people brought tickets to the wrong concerts because of the presale glitches, etc. So idk about othet cities but im going to the concert in Cincy on the 28th and every hotel is pretty much sold out I barely got an appt with a MAC artist to get my make up done and the hotel I booked at is now full I took the last room so I'm sure the stadium will be packed
 
lol my little sisters are the only people i know who buy the Beyonce perfume....and they're children.

my hair looks like blues right now...bc i haven't combed it. so people can miss me with their explanations about why her hair looks crazy. and there's nothing wrong with a baby w/a fro...in fact i like that look on little girls...but if you're black you know what a well cared for fro looks like and what a natty fro looks like.
 
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