Asking the expert on advice on a heart shape diamond
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In my opinion , and I worked in the pink diamond world for a long time and have personally seen/sold lots of diamonds, don't buy online. Every stone is different , some can be excellent in all areas on paper but still be dull on inspection. When you have a couple of stones side by side, you will know what I mean. No picture can give a true real life image of the actual fire, if there are ribbons or shadows, inclusion or how visibly appealing a stone is. This is especially true for a fancy cut, as hearts come in all different shapes.
Seek out a reputable wholesale dealer or jeweller, not online but in person. That would be my suggestion.
Seek out a reputable wholesale dealer or jeweller, not online but in person. That would be my suggestion.
Hearts and some fancies are harder shapes to buy on the whole, but they can be bought online just fine. Photos are very telling. As are the instruments reliable online vendors use.
Just to be crystal clear: Wholesalers don't sell to the public, ever. They sell to dealers only. Anyone that calls themselves a wholesaler that sells to anyone not a dealer is a retailer, simple as that.
And there's nothing wrong with buying online. At all.
Just to be crystal clear: Wholesalers don't sell to the public, ever. They sell to dealers only. Anyone that calls themselves a wholesaler that sells to anyone not a dealer is a retailer, simple as that.
And there's nothing wrong with buying online. At all.
Not sure where you live, but here in Oz most whole sellers will sell to the public directly. You won't get the same wholesale price a jeweller gets but you can have a much better selection.
I guess different people have different opinions.
My ex-boss is himself a pink diamond whole seller in Sydney, in business for more years then I have been alive and I learned everything from him. He would never purchase an unseen stone, not ever, so that's my 2 cents of advise too.
I guess different people have different opinions.
My ex-boss is himself a pink diamond whole seller in Sydney, in business for more years then I have been alive and I learned everything from him. He would never purchase an unseen stone, not ever, so that's my 2 cents of advise too.
Anywhere you are in the world, anyone that sells to anyone public is called a retailer. They can try to spin some fancy term out of it to try to conceal that they are in fact a retailer but that's what they are. It isn't semantics. Wholesalers, by the very definition of what they do, are not retailers, they deal strictly within the industry. That's the whole point of wholesale. It's the industry's trade. It's not an opinion, it's a trade term. If you sell to the public, at any point, you're not a wholesaler, you're a retailer. So your former employer is not a wholesaler, he's a retailer. He had sources for his goods, and he traded goods on that market and in turn sold goods to customers. Real wholesalers don't deal with the public.
Plenty of people have done very well buying online, though. You might not agree with it, but that's your experience and opinion. It will vary from others. And buying from a reputable seller, you can return it if you don't like it in person. I take a TON of my time trying to educate people on here on how to buy quality stones, both online and in store. Not everyone wants to take the time to go in store, pay a premium for overhead and housing stones. Some like the option to buy online where they can see the stone in images, which can be very telling, and have the vendor run tests using devices that most in-store vendors don't have and have never even heard of, tests that will weed out duds that you would notice the differences in person without having to spend the time driving around seeing them.... It is a difference of opinion, sure. But it works for a lot of people.
Plenty of people have done very well buying online, though. You might not agree with it, but that's your experience and opinion. It will vary from others. And buying from a reputable seller, you can return it if you don't like it in person. I take a TON of my time trying to educate people on here on how to buy quality stones, both online and in store. Not everyone wants to take the time to go in store, pay a premium for overhead and housing stones. Some like the option to buy online where they can see the stone in images, which can be very telling, and have the vendor run tests using devices that most in-store vendors don't have and have never even heard of, tests that will weed out duds that you would notice the differences in person without having to spend the time driving around seeing them.... It is a difference of opinion, sure. But it works for a lot of people.
Thank you ame and blueboxes 
yes in my case I don't have a lot of spear time to check out the stones in person . And I do agree when ame states finding a trusted seller is most important either in person or over the Internet . Whiteflash is currently who I am working with and they are good at what they do and I trust them. I do hope to do a revel once I have the piece In hand . Before that I will need help from the experts here.
yes in my case I don't have a lot of spear time to check out the stones in person . And I do agree when ame states finding a trusted seller is most important either in person or over the Internet . Whiteflash is currently who I am working with and they are good at what they do and I trust them. I do hope to do a revel once I have the piece In hand . Before that I will need help from the experts here. 
The ASET is much better. But the IS has a little more white than I would normally go for. There are a couple things I don't love about this one, much like the last.
1) These transitions seem less smooth than they should be. I am not sure if that's a photographic thing, or a poor cutting thing.
2) Same. Not sure what's going on up here.
3) This inclusion looks like it could be eye visible.
4) Another questionable cutting transition, that could also be a weird photographic reflection.
1) These transitions seem less smooth than they should be. I am not sure if that's a photographic thing, or a poor cutting thing.
2) Same. Not sure what's going on up here.
3) This inclusion looks like it could be eye visible.
4) Another questionable cutting transition, that could also be a weird photographic reflection.
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What's the return policy? If it is returnable if you're not happy it's worth a look. These are a cut you have to see in person. It's better than the other for sure in the ASET which I mentioned before. The other things I mentioned could be photographic like I said. If it's eye clean then it's worth a look.
Ok great thank you for the help ame . It's a vs1 should be eye clean right ? They have a 10 days return policy for there virtual selections .You are sure right about heart being hard to buy even in person . A lot of the heart diamond just don't look right .
They are probably the hardest shape. Part of it is subjective, some people prefer the "brilliant cut" center and others like a "crushed ice" style.
Regarding clarity: a VS1 will almost certainly be eye clean.
Are you pleased with it in images? 10 days isn't long but it's enough time to see it in several lighting conditions. How do you intend to set it? You're in the US right?
Regarding clarity: a VS1 will almost certainly be eye clean.
Are you pleased with it in images? 10 days isn't long but it's enough time to see it in several lighting conditions. How do you intend to set it? You're in the US right?
Yes I m in the USA I am intended to be set as a pendant . Which o have having to custom with whiteflash as well . Thank you so much ame for helping out .
My pleasure. I was hoping you were not overseas because that makes this harder. I'd almost say have it sent loose and inspect it at home before mounting. That way you can see if it meets your approval AND you like the patterning. It's significantly better on the ASET than the first one.