I'm not sure if your considering the mono neverfull or the damier ebene. I own quite a few louis vuittons and just bought my first gucci leather bag a few months ago. I was a louis addict I must say and I do still love the brand.... That being said, my gucci Emily tote is my absolute favorite bag. It is just very classy to me and sophisticated. Now, I'm not saying louis is NOT classy or sophisticated because I still LOVE my LV bags and wear them all the time. However, I have a love/hate relationship with my LVs. My damier ebene bags I have had issues with cracking leather. And I love the look of patina on the LVs but the beginning of keeping the vachetta clean to have an even patina is a pain in the you know what. But if you have the patience to baby your bag and not wear it in the rain it is well worth it in the end. Unless you're going for the leather neverfull, then, you have a rough decision. Both bags are beautiful but the leather neverfull is twice the price of the gucci swing tote. When I went to the gucci store to get my Emily I felt the gucci swing and I must say it is an outstanding quality bag. Feels very sturdy and is beautiful. sorry for that long rant! Just wanted to give my two cents, I know how it is when trying to decide on these big purchases! Good luck and let us know what you decide!