I don't own any furla bags, but one of my co-workers loves them. I have only heard good things about the brand. I think the bag is cute. I like that it has two straps and two inner pockets.
The bag itself is kind of cute, but I would never purchase Furla at this price... I always see a bunch of Furla bags at Nordstrom Racks, usually more than half off...
It seems like a practical bag. It looks soft and comfortable to carry around with, but it's not my kinda bag. it's alright. But if you like it, go for it. My aunt uses Furla, the quality is above average.
I think Furla generally are one of the most underrated brands, but this is not one of their designs that makes me go 'wow'. . . but not all bags need to go 'wow' do they? In fact, there's a whole load of places that it is probably better to have a 'non-wow' bag!
IMO it's conservative, but I like the details (braided handle, etc) and the practicality (second strap). I agree with pl888, $550 is a lot for a Furla.