They do that a LOT. I had a chat online with a rep about a bag, before Christmas, and gave them links to the same bag on Saks' web site at full price - way less than the BF supposed full retail. The rep said she'd had a supervisor get back to me but - surprise! No one ever did. I'm surprised they haven't gotten in trouble over that - it's a big consumer no-no to list an incorrect manufacturer's suggested retail - especially as there is no real flexibility in what retailers can charge on these bags. BF does offer lower prices but take their retail prices with a big grain of salt as the discounts are not as large as stated.