I think that's called a book tote, maybe from the Hampton's line. It may be made for the outlet stores but I'm not certain. Is that the lilac color? It's very pretty - I'd keep it if you like it.
I almost bought this in the brown suede at the outlet. If you go to the Coach website and click on Classics, you'll see the brown suede one and the name's there. This lilac color is really nice......maybe I should head down to the outlet.......