That's a tough one. It is/was supposed to be for Bloomies card holders but since they added the Loyalist program you may just have to join that which is AMAZING BTW. I got a lot of GC last sale. Anyway I've seen people with coupons and no Bloomies card use them. I think it all depends on the SA really. I think that is true at every department store actually.
I wonder how that would work online. My local Bloomies doesn't have the purse I want but online does. Do you know by chance if Rebecca Minkoff is typically excluded?