I read it somewhere very aptly described, the EPi line is subtle, discreet, and elegant. I like that about it, and am sure it appeals to everyone who likes EPI. I like knowing that not everyone knows EPi = LV, and the ones that do, obviously appreciate the quality and know what they're looking at. If I had to pick an LV monogram it would likely be black on ecru - for the discretion. But everyone's different, the visibility and in-your-face-ness of the mono's wouldn't go well with me!