I also use Lancome-the new shimmer "Flash Bronzer Glow n' Wear." It has a little bronzer in it so you can see where you apply it and dries super-fast. I love it. I'm really pale and I used it, I turned out very naturally. My mom used it and she had already tanned and it helped enhance hers and buff out her tan lines. I highly recommend it. Last year I used Clarins Tanning Gel which I also like. I have tried the Clarins tanning milk as well which is also nice.
I've also found that a little rubbing alcohol can fix little mistakes with self-tanner, like for example if your knee is a little too dark.
So, that was a long response, but I recommend Lancome (and Clarins).