Yes, you have to love it or take it back.
But IMO, I think "heavy" shows quality of construction and quality of materials. Coach is the best quality you can get for the money- (I know $400 is a lot, but hang out in the Hermes forum for a little while, it'll seem like bargain basement).
I sneak into the Hermes forum every once in a while to ogle the outfits in their pictures thread. I'm SO relieved that I still think spending that much money on a handbag is insane. It's like I have to test myself now and then to make sure I haven't completely lost my mind. *L*
Although, if I ever win the lottery I'll probably go in there and get something just because.