I think it looks purple when you look up close. From farther away it takes on a blue-ish hue. I held it up to different colors in my closet and found it looks really good with denim, all the shades of blue, purple, pink, even camel. It takes on a neutral look when you pair it with black or gray. If you put it with blue it looks blue, purple it looks purple. Any pastel color will look good with it, and the camel color really looks good IMO. Red and green don't look that great, but it really doesn't compete with the color you wear. The other squares are a cream and natural color, very neutral and appear lighter from a distance.