there are a billion wierd reasons. the main one that everyone knows in december goes to those who a) do spend a lot e.g. 250 (and this doesn't count if you exchange) and b) actually get all the info in, the same info, everytime. it's better to pay in credit because once that's establish, it pops right up! when i slide the card.
some SA, if it's too busy, they tend to esc accidently, and that doesn't put you in or record you buying that item.
some of them would just enter your name.
and then there's me, a worker who did shop before working at
coach, but not over 250, but definitely frequently...i got one during the region (different region, different times) one but i couldn't participate because duh, i'm an employee.
and before anyone asks, an employee can only buy so much, that coupon is unlimited to number as long as its not more then three per item!