Jimmy Choo Yahoo an Ayse

I snagged one of these bags myself & I just :love: It!! It is brown suede. Great every day bag & the suede is TDF :nuts:....but tell me Choo ladies:

How do you pronounce the name? I keep wanting to call it the same word often used to describe ones buttocks, but I just can't imagine a designer bag with such a name...:lol: