Remember this is only le pliage that we are talking about.. You cannot just compare the entire Brand of Longchamp with Zara. Longchamp is speciality in leather goods and the le pliage is just happens to be the most popular purse from the brand or what most people can afford for a throw around bag. Other products from longchamp are high end products that ranges from $600 to 1000+. People simply do not care about LP bc they spent only around 100 bucks for school but if you would have put couple hundred bucks more for a higher line, I am sure one would care for it more.